I am a brand and marketing design professional with over a decade of experience.
I believe when design is unafraid, it can actually change the world. It helps us connect on a deeper level, devise the unexpected, invent bolder solutions, and unleash stories that make an impact.
My name is Bianca. I’m a designer, educator, and generally fearless human. I believe the best things happen when you’re absolutely audacious in your approach.
I was born to be a designer. My mom, a passionate teacher and illustrator, made me unafraid to be different and taught me to view the world as an endless creative opportunity. As a young adult, I followed my destiny and entered a Bachelor of Design program, followed by a Masters in Design. I devoured everything from the basics to the arbitrary nature of letterforms, and thrived.
After graduation, I put my creative spirit to work at agencies and magazines. I evolved alongside the world of design, picking up programming languages, web skills, leadership experience, and more. Over time people sought out my willingness to take risks and defy convention.
In 2014, I returned to my roots and began teaching as a contract instructor at George Brown and Sheridan College. I found pure joy in connecting with students and quickly realized that teaching would be a very rewarding adventure & journey in my career.
I’ve been working in brand and marketing for the past 8 years and I am obsessed with a good campaign, strategic brand plan, and the psychology and data behind all successful marketing initiatives.
I bring the same energy to my life as I do to my work. I’m a coder, connoisseur of donuts and data visualization, runner of half marathons, charity rower, and a former member of the Hamilton Roller Derby League (but you’ll still catch me on skates most weeks).
In all my exploits, I am certain of one thing: you have to be fearless to be a true original.
Brands I’ve worked with:
What I do
(and do well)
Design leadership, vision, and team culture development that fosters great work and business results
Brand positioning and brand engagement for disruptive products
Redefine meaningful design that creates impact and value for future customers of your brand
I'm you're brand & marketing design expert
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I'm you're brand & marketing design expert
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I'm you're brand & marketing design expert ✴︎ I'm you're brand & marketing design expert ✴︎
You should hire me because I am unique, crave creativity, and know the importance of critical thinking.
I am passionate about design that create long-term results and help you bring in your target audience, engage your users on-site, convert them to customers, and delight them after their visit.
I’m obsessed with helping your brand reach full potential.
Brand Strategy
Creative development
Activations & PR
Social & advertising
Tools & Processes
Design workflow & process
Automation & optimization
Innovative tool integration
Data Drivenness
Research & insights
Data driven design strategy
Design process optimization
Leadership & Culture
Team coaching & mentoring
Career development
Hiring & team management
